GMG works to intelligently and efficiently integrate an omnichannel approach into digital media strategies. This does more than maximize audience engagement, it ensures all efforts are working in accord to streamline messaging and achieve campaign objectives.
Our team specializes in planning, building and managing effective hyperlocal campaigns to reach your target audience across numerous digital channels, platforms, and devices, while staying up-to-date with the constantly evolving digital landscape. We provide accurate cross-channel attribution analysis through customized performance reports and user-friendly digital dashboards.
GMG is a certified marketing partner of all prominent social networks and has the hands-on experience to properly assess a brand’s needs and initiate their paid social media strategy accordingly. Once up and running, we provide custom ROI models for measuring performance and attribution. We continue to act on the day-to-day maintenance by making real-time optimizations to keep a campaign on proper course.
Our media specialists’ asses the proper combination of demographics, psychographics, and relevant lifestyle variables in order to recommend the ideal distribution areas and strongest vehicles to deliver your message effectively. We continually negotiate aggressive pricing to secure the best possible rates and volume discounts across the full spectrum of print media channels to bring excellent value.
As the lines continue to blur between linear TV and streaming services, broadcast media remains a highly effective form of communication that has become more accessible through the latest digital distribution methods. If you’re seeking to reach a large captive audience, GMG has the longstanding partnerships necessary to negotiate lower costs and maximize your ad investment, making broadcast messaging within reach. We have the strategic planning experience to guide you toward reaching the right people, in the right place, at the right time.
Out-of-home advertising placements are an effective way to cut through the clutter with prominent and compelling visual messages that reach large audiences and help build brand awareness. We have access to an array of OOH options to target consumers for maximum impact at the local, regional, and national level while they are commuting, shopping, and engaging in activities in the community.
GMG can assist with selecting and securing appropriate media placements for reaching consumers on the go such as static billboards or digital OOH placements that allow dayparting and provide the flexibility to deliver multiple messages across a campaign flight. We also facilitate options that are hyperlocal like wallscapes, ads at sporting venues or even at the cinema ahead of the latest blockbuster film.